// 01 // REVENUE
~50%
Of competitive evaluations end in vendor disqualification for missing or unverifiable compliance credentials.
SOC 2 Type II is table stakes for enterprise buyers. ISO 27001 is non-negotiable for European customers. HIPAA attestations gate every BAA.
Roughly half of all B2B disqualifications cite a compliance gap as the deciding factor — not pricing, not product, not feature parity. No certification, no contract.
SOURCE: ENTERPRISE PROCUREMENT BENCHMARKS