A common pattern: the champion at your target customer is sold. The security team has signed off. Then the contract sits for weeks waiting on a vendor security questionnaire that requires a SOC 2 Type II report.
The same pattern shows up in federal grant programs, hospital vendor onboarding, prime contractor due diligence, and enterprise renewals. Whoever is gating the contract — procurement, a grants office, a compliance director, or a partner's CISO — the answer is the same: show us the report or wait.
The arithmetic is harder than it looks from a sales forecast. Type I — the point-in-time design report — runs 4 to 6 months from a cold start. Type II adds a 3 to 12 month observation window on top.
Deciding to "start SOC 2 this quarter" because a contract slipped leaves you 9 to 15 months away from a Type II report. The organizations who win the contract already have it.